AumOui's origins are early in a young girl's life. That girl, who is now a woman, is Valerie Malla. She is the founder and owner of AumOui Lifestyle Essentials. Valerie became enamoured with bubbles and lather as a teenie-bopper, but did not even imagine then that one day she would realise a dream. That dream is of providing the best natural care soap and self-care products possible so that people can enjoy these simple treasured times with themselves, everyday. Valerie is devoted to connecting self-care with self-nurture; hence, her commitment to community and, the mental, emotional, and physiological well-being of individuals within community.
"Intentional self-care happens only when we are well and healthy, and this contributes toward how we look and feel about ourselves. Self-nurture is so important, but it happens jointly with meaningful community engagement. When we give to others, we automatically give to ourselves. This philosophy is at the heart of AumOui: connecting with our true nature is being in harmony, balanced, free. When we commit to this, with intention, we light up the world with our own light, and that get's reflected back upon us. The cycle of any human life is continuous with the cycle of the natural world around us and, as such, when we take care of ourselves with nature's abundance, which are AumOui's products, we become present, and interact with nature in the most intimate ways. This connection calms our state and we know who we are again.
We are nature."
